Apple aims to boost AI capabilities on iPhone and iPad devices with new chip

Posted: 30 May 2017 | By Darcie Thompson-Fields

Apple is developing a new dedicated  processor to power future AI technologies on its devices.

According to Bloomberg, the new chip, dubbed ‘Apple Neural Engine’ is being developed to improve the performance levels and handle tasks normally managed manually by the user. These include facial recognition and speech recognition.

The news, which has not been confirmed by Apple, follows similar announcements by Google, who claim AI is now at the core of its strategy, whilst Qualcomm also announced how its latest mobile device Snapdragon 835 chip, will offer more personalised experiences using machine learning.

According to the report, the AI chip being developed by Apple will also function without being connected to the internet, differing to its AI assistant Siri (launched in 2011, which feeds off a server to understand and respond to requests made by the user.

The chip is also expected to play a role in Apple’s plans in the connected vehicle space, with rumours of a vehicle being developed, code-named Project Titan.

Apple said back in November that it believes autonomous vehicles will prevent millions of car crashes a year, saving thousands of lives and enhance the human experience for travel and is investing “heavily” in the sector.

“Apple uses machine learning to make its products and services smarter, more intuitive, and more personal,” wrote Steve Kenner, Director of Product Integrity, Apple.

“The company is investing heavily in the study of machine learning and automation, and is excited about the potential of automated systems in many areas, including transportation.”



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