InsideSales.com MD topples rivals to industry award
Posted: 19 May 2017 | By Darcie Thompson-Fields
It was celebration time for sales acceleration software firm InsideSales in London this week, after its international managing director, Martin Moran was named the winner at the 2017 Data 50 Awards.
The award, which was presented at The Grand Ballroom at The Montcalm London Hotel ceremony yesterday evening (May 18), was created to honour and celebrate people and companies that use data to ‘transforming organisations’ and ‘enhance decision making’.
InsideSales.com’s International MD, Martin Moran was one of 200 people shortlisted for the award, beating personnel from a number of other leading businesses, including the likes of Vodafone, Boeing, Infoblox, Talend and Ocado. Full list can be viewed here.
Moran leads the InsideSales.com operations in Europe, the Middle East and Africa (EMEA) regions. He brings more than 25 years’ experience in managing and growing business operations in a variety of industries, and champions the use of new, data-driven technologies to accelerate the sales process for better results.
“We have made huge progress in bringing data-driven sales acceleration technologies to our customers,” said Moran, who joined the firm in 2015 as part of its international expansion outside of the US.
“This award is a testament to our success in helping our customers maximise their sales revenue and increase business productivity.”
Moran was selected by judges for, what they describe as helping to create a ‘generation of sales reps who are better equipped, better engaged and more effective than ever before thanks to the use of data and predictive analytics.’
Before joining InsideSales, Moran had a key role in building Salesforce’s presence in EMEA and helped grow the business to $300 million in annual revenue.
InsideSales.com uses data analytics, machine learning and artificial intelligence, which allows businesses to better communicate, gamify, predict and visualise the entire sales process, and deliver more informed and valuable services to customers.
It claims the platform can help increase revenues by 30% in just 90 days, analysing over 100 billion sales interactions, 110 million buyer profiles and thousands of individual data points. This vast amount of data means that the platform learns from past interactions and makes recommendations based on this.
“Like many industries today, the future of the sales industry rests in the growing use of data and predictive analytics,” added Moran. “Our latest expansion into Ireland demonstrates our commitment to this.”
The sale of big data and business analytics software, hardware and services will reach $187 billion by 2019, according to IDC.