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IBM and Salesforce partner to transform data insights

Posted: 10 March 2017 | By Darcie Thompson-Fields

Two artificial intelligence giants are partnering to transform CRM for potential clients.

IBM and Salesforce will partner two of the biggest brand names in artificial intelligence, Watson and Einstein, to provide clients with better insights for both platforms. The two platforms for business will allow customers to access new levels of intelligence across sales, service, marketing, commerce and more.

“Within a few years, every major decision—personal or business—will be made with the help of AI and cognitive technologies,” said IBM CEO, Ginni Rometty.

“This year we expect Watson will touch one billion people—through everything from oncology and retail to tax preparation and cars. Now, with today’s announcement, the power of Watson will serve the millions of Salesforce and Einstein customers and developers to provide an unprecedented understanding of customers.”

“Within a few years, every major decision—personal or business—will be made with the help of AI and cognitive technologies”

The strategic partnership will combine deep customer insights from Salesforce Einstein with Watson’s structured and unstructured data across many sources and industries including weather, healthcare, financial services and retail. Using the combined intelligence of the two tools, clients will receive carefully informed recommendations designed to accelerate decision-making and drive greater customer success.

“The combination of Einstein and Watson will make businesses smarter and our customers more successful,” said Salesforce CEO, Marc Benioff.

“I’m thrilled to form an alliance with IBM—no company’s core values are as close to Salesforce’s as IBM’s. It’s the best of both worlds.”

The Watson and Einstein integration is expected to be available in the second half of 2017, the pricing will be announced at the time of availability.

According to a statement from IBM, the two companies will be rolling out a Watson integration with Einstein through APIs, to improve customer targeting. The press release presented a for instance where Einstein data on customers could be integrated with weather and broad retail industry data to send email campaigns to shoppers.

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